After 10 years in business, the twenty five hours hotels group decided to change the way they communicate with potential guests. We were brought in to rebrand the group, starting with individual color schemes for each of the seven existing hotels, with potential for infinite growth. The phrase “come as you are” is inspired by Nirvana and sets the tone for every bit of collateral associated with the hotel stay. From billboards to matchboxes, over 700 copywriting and design jobs were created and over 2 million bits printed to make sure you get the picture.
Three different artists represent three different lines of Head Snbowboards: Justin Kauffmann aka Justink (Brooklyn) / Rocka Series, Illustrator George Bates (NYC) / Flamba Series & legendary Hatch Show Print, Nashville (TN) / Camba Series.
Head Snowboards / Rocka Series feat. Justink:
Deutsch — True German Food
Really? Concept, identity, signage for a restaurant called ‘Deutsch’ at Frankfurt’s Intl. Airport. Offering true german food. Well, yes, oldschool German dishes such as “Pfälzer Zwiebelrostbraten” and “Kräuterrahmsüppchen”, re-born in a visual and culinary zeitgeist interpretation. The menu is written like a dictionary in German and English, with phonetic transcriptions that enable even international travellers to order true German food in local language. Additional to the concept, we asked Munich based artist Robert Brembeck to provide a collection of photographs from the work “Das Dorf” and from the series “Verschwinden”.
The third issue introduces Brookyln based artist and illustrator George Bates, features a trip with the pro riders to China and Taiwan, and shows the new product line. The limited newspaper printed in USA was send out to snowboard pros, retailers, and fans.